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Digital Magazine Publishing

An IT Department for Publishers Lacking One

Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.

However, to succeed in the digital magazine publishing world, frequent updates to your website are needed. And if it isn’t major changes to layout or ecommerce, it’s typically the

Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.

However, to succeed in the digital magazine publishing world, frequent updates to your website are needed. And if it isn’t major changes to layout or ecommerce, it’s typically the daily task of testing to make sure your most important pages are operating to their highest potential. Testing changes and current settings is instrumental in avoiding bugs that can cause a site downtime.

For digital publishers without an IT department, Mequoda Group offers to serve as one through custom programming, API development, user support & training, website system hosting & maintenance, and email system management & broadcasting.

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The technological needs of digital publishers should not stand in the way of success, even if you are a smaller publication. With the emphasis on digital in today’s publishing environment, you need to stay on top of your website’s functionality to hold an audience.

Please see our Mequoda Systems page for more information on each of these consulting options. And if you have further questions, do not hesitate to contact Kim Mateus via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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